Oportun illustrations rebrand

I spearheaded the development of Oportun’s new brand identity.
Leading the Illustration redesign.

– Led a workshop “let’s build the new illustration style together” with cross-functional teams.
– Conceived the new illustration style as a system so illustrators can build efficiently.
– Created guidelines to determine the illustration usage. Pushed for diversity and inclusion.
– Co-illustrated (+ than 200 illu) and directed our illustrator contractor.
– Art directed the style evolution with detailed oriented feedback.